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26/06/2014 #activation #digital #event #PR #social #web

The Alsace Wines at the heart of an innovative media experience

From 19 to 25 May, the #labdavanac, a ‘mobile and hyper-connected newsroom’, with a team of journalists and bloggers went round the vineyards in Alsace.

Coverage, which involved direct contact with the winegrowers, was not only broadcast on various social media and networks, but it also fed interactive sessions in a ‘mobile lounge bar’ dedicated to the Alsace wines and set up on superstore car parks in Belgium.

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A "MOBILE NEWSROOM" MEETING THE PRODUCERS

So a team of bloggers and journalists, press and radio, travelled for a week along the Alsace Wine Route aboard the #labdavanac, seeking to meet producers. They shared experiences and encounters through a series of interactive portraits, photos, videos and online discussions with internet users.

Thanks to the technology from Damien Van Achter’s Van, this mobile newsroom enabled the teams to share their discoveries live.

Content was as varied as radio features, Facebook posts, press articles, tweets (#DrinkAlsace), photos, videos, streaming, Foursquare check-ins… In short, anything that could add extra life and reality to this extraordinary experience. 

 

INTERACTIVE MAP

An interactive map integrated in Facebook App made it possible to follow the Van live as well as look up a range of geo-localised content.

 

 

TASTINGS AND LIVE INTERACTIONS WITH THE NEWSROOM

In parallel to this ‘road trip’ from 19 to 25 May, a ‘Lounge Bar’ travelled through Belgium, stopping at superstore car parks. 

It was in constant communication with the Alsace and the mobile newsroom there. Live-streamed Q&A sessions were organised so as to add extra flavour to the tastings of those Alsace wines produced by the winegrowers they met. 

 

YOUTUBE CHANNEL

 

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