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27/06/2018 #activation

Picnic Table Promotion 2018

After five successful years, the playground promotion has finally come to an end. There are now around 10 playgrounds all over Belgium made out of eco-friendly materials.

Since there is a great sense of belonging in the municipalities, we have launched a new collection promotion: “Win picnic tables for your municipality”. This year it is time for the municipalities of West Flanders and Namur to give it a go. From the 1st of June to the 30th of June, 45 municipalities will be hunting for batteries to get the opportunity to get picnic tables made out of recycled material. In September, we will announce the 2 winning municipalities. 

L!ELENS developed this project, from A to Z, together with Bebat, from the concept, to contacting the council officials, to placing the picnic tables. 




19/04/2016 #social

Jacquie et Michel gives you a hand thanks to a connected pyjama.

The famous French pornographic website Jacquie & Michel, in collaboration with Mad about You, launch his new innovation: the connected pyjamas Dreamer.

Through a simple and original video, discover how the connected pyjamas Dreamer can help you facing up to stress, tiredness and ambient sullenness that make you knackered. Stop to the soft on/ no more sleepy Joe, say welcome back to the morning manliness.

So, « on dit merci qui ? » 

05/02/2015 #web


Redesign, rewriting, responsive design.

28/07/2014 #activation #digital #web

Try to win a Twizy!

27/07/2014 #activation #digital #social #web

Are you going on holiday this summer? Remember not to leave used batteries lying around at home.

Create your own bag and you could win a Nikon 1 S1.

Facebook action supported by the RTB.

26/07/2014 #activation #digital #social #web

Facebook Activation "Mamma"

26/07/2014 #web

Rebranding Panzani International website

26/07/2014 #digital #web

Relooking of the site

HTML5 responsive website.


26/06/2014 #activation #digital #event #PR #social #web

The Alsace Wines at the heart of an innovative media experience

From 19 to 25 May, the #labdavanac, a ‘mobile and hyper-connected newsroom’, with a team of journalists and bloggers went round the vineyards in Alsace.

Coverage, which involved direct contact with the winegrowers, was not only broadcast on various social media and networks, but it also fed interactive sessions in a ‘mobile lounge bar’ dedicated to the Alsace wines and set up on superstore car parks in Belgium.



So a team of bloggers and journalists, press and radio, travelled for a week along the Alsace Wine Route aboard the #labdavanac, seeking to meet producers. They shared experiences and encounters through a series of interactive portraits, photos, videos and online discussions with internet users.

Thanks to the technology from Damien Van Achter’s Van, this mobile newsroom enabled the teams to share their discoveries live.

Content was as varied as radio features, Facebook posts, press articles, tweets (#DrinkAlsace), photos, videos, streaming, Foursquare check-ins… In short, anything that could add extra life and reality to this extraordinary experience. 



An interactive map integrated in Facebook App made it possible to follow the Van live as well as look up a range of geo-localised content.




In parallel to this ‘road trip’ from 19 to 25 May, a ‘Lounge Bar’ travelled through Belgium, stopping at superstore car parks. 

It was in constant communication with the Alsace and the mobile newsroom there. Live-streamed Q&A sessions were organised so as to add extra flavour to the tastings of those Alsace wines produced by the winegrowers they met. 




02/02/2014 #event #social

NESCAFÉ® Dolce Gusto® and Art Truc Troc 2014

In line with the NESCAFÉ® Dolce Gusto® brand’s new platform which is, overall, associated with art, Lielens and its departments ‘Mad about You’ (for Facebook) and ‘BeAdvent’ (for the event) have developed an exclusive partnership with Brussels-based artist François Coorens with the aim of further strengthening the brand’s values.




François Coorens created especially for this occasion a new, spectacular work of art exhibited and ‘put into play’ during the 2014 Art Truc Troc event which took place at the BOZAR from 7 to 9 February 2014. In addition to the event, the action is carried on via Facebook with a competition allowing all of the brand’s fans to win a print of the original artwork, signed by the artist.





01/02/2013 #e-commerce #PoS #radio #seo-sem

Launch and development of an online tyre retail website

Design and development of an online tyre retail website with branch-by-branch appointment setting.


Supported by a radio campaign, the folder, AdWords and POS equipment.